How can doing the “potty dance” help you sell more Real Estate?

With over 660,000 unique visitors within the first few months of their campaign, Pull-Ups clearly pulled off a great viral marketing success with http://www.dothepottydance.com. Check it out and marvel at the dance craze that’s sweeping the nation because it may help you sell real estate, too.

Here’s how…by Mark Eckenrode

The idea is to trap folks in your car and not let them out to use the bathroom until they buy a house. Umm, wait, that’s not it….

Here’s where potty training really meets real estate…

Actually, the same viral concept that drove the Pull-Ups campaign to success has been used well in a number of industries. It focuses on highlighting individual’s success and accomplishment. Sort of like a bragging board.

Pull-Ups showcases kids doing the potty dance (an activity connected to the product).

What could you do… ?

• Videos showcasing folks doing their first walk-in to their new home.
• Photos of folks cutting a giant red ribbon from their door.
• Clients holding their own custom-made “sold” sign.

You get the drift. Allow folks to brag about their success (selling or buying a new home) in a fun, unique way. I’m sure you can think of a few, what are they?